Slim PS3

Unfortunately for the release of the Slim PS3 Sony seem to have had to bow the pressure of the success of awful Nintendo adverts designed to be as interesting and cutting as an episode of Noddy. The PlayStation has always used bazaar adverts to get its message across which were creative and intriguing. Now they’re just telling you what the console can do.

In fact they’re obviously aiming for non-hardcore gamers by only mentioning that it is a gaming machine in passing. Instead they’re focusing on the Internet features and Blu-ray. To be fair most gamers already know the deal with everything the Slim PS3 has to offer, so the advert probably should be aimed at those less educated in this area.

While the advert is slick, it isn’t “cool” it just gives a very simple message of “you can do more than just gaming with a Slim PS3″ At least it isn’t patronising like Nintendo adverts which barely show you anything about what the games and console do, just show people smiling and laughing while they’re playing them.

Update:
I’ve just seen a second Slim PS3 advert which will be airing as well. Thankfully this one does focus on games but sadly it’s still boring. Unfortunately for me they only call it the “new Playstation 3″ not the “Slim PS3″ or anything like that, so the ad won’t bring many people to this website.

Surprisingly the American adverts for the Slim PS3 are funny and at the same time tell you more about the console. It’s a shame we can’t just use their version.

American Ad (funny)

UK Ad (dull)