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Advertising Budget for Slim PS3

Sony have spilled the beans on how much they are spending on promoting the Slim PS3 in Europe. I’m pleased to hear it’s a massive £82,000,000. Only £6,000,000 of that is going to be spent on the UK. This roughly works out as 7% which is around the percentage of Europes population made up by the UK.

Hopefully the advert (however dull) will bring a lot of people to the Slim PS3 which will in turn encourage developers to create even more amzing games and start to push the console’s hardware a little further as it still feels under used currently.

According to Screen Digest the Slim PS3 is expected to sell 4.3 million this year, which for the first time is more than the Xbox 360 which is expected to fall to 3 million. Wii unfortunately is still ahead despite its the lack of quality games with 7.5 million units forecast.

Maybe people will start to realise that they never play on their Wii and trade them in for a Slim PS3 which can do so much more for just £70 more than Nintendo’s console.

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